Northwest Arkansas

BRANDING Without Plastic
Let’s Work
Lido

EXPERIENTIAL
Northwest Arkansas
Vox Media
Amazon Prime Video
Apple
CONSULTING Northwell Health
Providence
CDW

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Brand Identity
Publication Design and Content Sourcing
Custom Animations
Website Design and Upkeep Management
Design and Scheduling of Invites and Communitcations
Design and Scheduling of Social Content
Team Management

To expose people to the possibilities of life in Northwest Arkansas and engage new audiences with the region as a whole, the “You Love” Series was launched featuring 10 virtual events and 6 digital “zines,” covering points of passion in the region such as culinary experiences, art, music, innovation, travel, photography, outdoor sports, and exploration. A curated digital library is featured on FindingNWA website here.

Despite being a completely virtual series, the look and feel was engineered to give a tactile quality, built with energetic collages like a sentimental scrap book, as if many hands had touched each page of the project. Photography was easily integrated through this cut-and-paste method which gave plenty of windows into the vibrant arts and culture of the region. The virtual event strategy allowed for a reach much further than the client could have imagined, activating 41 states and 31 countries. In partnership with The Participation Agency.

CLICK TO EXPLORE THE ZINES

PROGRAM RECAP DECK

See the incredible amount of reach that was generated through this initiative and the positive feedback sent in from our attending community.

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