Amazon Prime Video

BRANDING Without Plastic
Let’s Work
Lido

CONSULTING Northwell Health
Providence
CDW

EXPERIENTIAL
Northwest Arkansas
Apple
Vox Media
Amazon Prime Video

Info Email

Multidisciplinary Design
Vision Realization Via Renders
Team Management
Production Coordination

To increase awareness and use of Amazon’s Prime Video and Fire TV Stick, custom theaters were installed at 4 malls across the country, featuring 7 selected Amazon Original shows. Guests were given branded merch and snacks and invited to sit in comfortable recliner chairs, put on a pair of noise-canceling headphones, and enjoy a show on a private LED screen.

Various scales of the activation and ADA compliance were all considered across the different locations. Custom window graphics, photo booth backdrops, and wallpaper showing iconography of the original shows were implemented. The look and feel was dark and moody: velvet curtains and the soft hum of neon lights allowed for a soothing escape away from the day at these busy malls. In partnership with The Participation Agency.

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