CDW

BRANDING Without Plastic
Let’s Work
Lido

EXPERIENTIAL
Northwest Arkansas
Vox Media
Amazon Prime Video
Apple
CONSULTING Northwell Health
Providence
CDW

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User Flow for Onboarding Experience
Custom Animations
Illustration Implementation
Custom Iconography

As CDW prepared to launch their new logged-in app experience, they needed a solution to creatively thinking through loading and empty states. The opportunity for a more visual onboarding experience to the app arose as well.

The solution was using an illustration series and then customizing the content and colors. This eye-catching medium tells a story in a way that photography, technical diagrams, and icons could not. The illustration series was able to be applied to other areas outside of just the mobile app, like on the desktop site. In partnership with IA Collaborative.

ILLUSTRATION SYSTEM DECK

See a more comprehensive breakdown of the illustration system and strategy.

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